I’m a Portuguese-Brazilian Visual Designer, Art Director and Brand Designer with over 10 years of experience shaping brand identities, leading visual storytelling, and delivering cross-platform design systems for global clients like Xbox, Coca-Cola, AstraZeneca, and Essilor.

I transform ideas into strategic visual systems — combining a structured creative process, art direction, and brand storytelling to connect businesses with people through design that’s clear, intentional, and meaningful.

Originally trained in Architecture, I shifted to Design to work at the intersection of creativity, communication, and strategic thinking. Since then, I’ve worked across agencies, tech, and corporate environments, building expertise in branding, campaigns, UI/UX, and digital content.

In 2018, I relocated to Portugal, expanding my reach across EMEA markets. This international exposure refined my creative process: culturally aware, highly adaptable, and grounded in problem-solving and performance-driven design.

My work begins with ideation and concept development, followed by defining visual direction and executing design across digital, print, and motion formats. I collaborate with multidisciplinary teams, present ideas with clarity, and ensure brand consistency across every touchpoint.