Xbox Creatives

I created humorous layouts to promote games from the catalog in a light and creative way. I used fun language to bring players closer, valuing different styles and personalities. In doing so, I reinforce the diversity of the catalog and the connection with each type of player.

"All Roads Lead To Game Pass"
Layout with the idea that several roads, several different paths lead to Game Pass — "All Roads Lead To Game Pass" Layout with the idea that several roads, several different paths lead to Game Pass

My Creative Process

1. Ideation and Divergent Thinking
Every project begins with a deep understanding of the brief, brand, and audience. To generate a broad range of ideas quickly, I apply techniques like Crazy 8, which encourages divergent thinking through rapid sketching. This method helps explore multiple visual directions in a short time, pushing beyond the obvious to uncover original and purposeful solutions.

2. Visual Direction and Strategic Selection
Once ideas are mapped, I move into evaluation. At this stage, I assess each concept based on alignment with brand guidelines, communication objectives, and the channels where the design will live. The chosen direction must combine clarity, consistency, and impact, serving as a foundation for all visual decisions moving forward — from typography and layout to color and tone.

3. Execution and Refinement
With the direction defined, I shift to production. This includes designing across formats (digital, print, motion) while optimizing for user experience, accessibility, and scalability. I pay close attention to detail, ensuring that each asset not only meets technical standards but also resonates with the target audience — delivering a result that is visually polished, functional, and strategically effective.