Ioiô Coca-Cola Londres 2012

For Coca-Cola's campaign at the London 2012 Olympics, I developed a promotional yo-yo that combined nostalgia, movement and the Olympic spirit. The yo-yo was designed as an interactive gift that would encourage audience participation, reflecting the energy, lightness and fun of the games. With a design inspired by the visual elements of the brand's global campaign, the product became a playful symbol of engagement — connecting generations and celebrating sport in a creative and memorable way.